טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentMoshenberg Shelly
SubjectChoice Reversibility and Search Behavior
DepartmentDepartment of Industrial Engineering and Management
Supervisor DR. Kinneret Tedorescu
Full Thesis textFull thesis text - English Version


Abstract

In general, people prefer to have the option to revise their decision (Gilbert & Ebert ,2002). However, previous research has demonstrated that a reversible choice results in low satisfaction compared to the irreversible one (Hanfner, White & Handley, 2012; Gilbert & Ebert, 2002; Bullens, Harreveld & Forster, 2011). Moreover, even though people have the option to revise their choice, researchers found that they scarcely exploit it (e.g., Bullens, van Harreveld, Förster, & van der Pligt, 2013; Gilbert & Ebert, 2002). Although previous research has examined this topic from varied aspects, all dealt with the decision-maker's feelings and performance after the decision has been made and in fact, there have not been any studies that provide insight into the decision itself. In the current study, we hypothesized and found that knowing ahead that a decision is reversible , leads people to search less before making a (reversible) choice, and that such under-search results in impaired performance when the choice environment is misleading with rare events (compared with an irreversible condition). In addition, in line with previous studies we found that although people have the option to change their original choice, most of them do not use it.