|M.Sc Student||Bardugo Orly|
|Subject||Planning for Pedestrians - Business Owners and Visitors's|
Opinions Regarding a Success or Failure of a
Case Study: Nordaw, Haifa and
|Department||Department of Architecture and Town Planning||Supervisor||Professor Pnina Plaut|
|Full Thesis text - in Hebrew|
Research Objective: Identification and analysis of the factors which influence the success or failure of a pedestrian street.
The Research Question: What are the attitudes of the visitors and the business-owners regarding the factors which influence the success or failure of the pedestrian street?
Research hypothesis: 1. The nature of attractions, transportation, design factors and planning processes influence the functioning of the street as a street for pedestrians.
2. Visitors would have different motives for visiting them, different levels of satisfaction, different visit patterns and different positions regarding present and future development.
The Research Area: One, which is perceived as a success -"The Wine Road” in Zichron, and the other, perceived as a failure: The Nordau pedestrian street in Haifa.
Research Tools and Method: Interviews and observations between March and May, 2006. The sample population was chosen randomly: 100 visitors and 80 business owners. In addition, observations were carried out on the pedestrian streets, and the detailed statutory plans relevant.
The Main Findings:
Visitors: The vast majority on both pedestrian streets spent an equal amount of time there, and will return to visit again. About 50% of the visitors to the Wine Road come there for entertainment purposes, and about 50% of those visiting the Nordau come there for shopping. Half of all Wine Road visitors came from the area, and the rest - from other parts of the country, while visitors to the Nordau came mainly from Haifa.
Business owners: There is a distinct difference between the mix of businesses on the two streets. On the Wine Road, nearly half decided to establish their businesses there since they lived in the vicinity. On the other hand, on Nordau, most chose the place because of the low rent.
Both streets were found to be successful with regard to frequency of visits. Both started out as urban pedestrian streets, and their purposes have changed. The wine Road evolved from a place with a local urban to a place of regional function, and as a site which attracts both tourists and visitors. On the other hand, Nordau has remained a local urban neighborhood street, which has become a static street. The only dynamics in the street is the turnover of shops.
Factors which determine the success - examples:
· A desire by decision-makers to create a pedestrian street.
· Unique attractions
· Architecturally unique
· Parking areas.