|M.Sc Student||Arbel Iris|
|Subject||Conceptual Design of New Products: Effects of Team|
Ccomposition and Tteam Pprocesses
|Department||Department of Industrial Engineering and Management||Supervisor||PROFESSOR EMERITUS Miriam Erez|
The current research aims at identifying aspects of teamwork that affect the success of a product design. We focus on two aspects of the I-P-O basic model of teamwork. The first aspect is Team composition characterized by the contribution of high scoring individuals on creativity cognitive style and initiative. The second aspect is Team process which involves both task and interpersonal processes measured at two phases: the transition and the action phases. Empirical research was based on 60 teams, learning to implement conceptual design, in two academic institutions. Evaluation of team performance was based on the team’s course grade as evaluated by their instructors in the given course. We found that the high top quartile score on adaptive creativity and initiative was consistently related to better performance, whereas a high score of the top quartile on breakthrough creativity had a negative effect on performance. Among the task processes, goal accomplishment in both phases had a significant and positive effects on performance, while feedback seeking had a significant negative effect in the earlier stage and a significant positive effect in the final stage. Among the interpersonal processes, only task conflict had a significant positive impact on performance but only in the final stage.
Our study enriches the existing knowledge on effective teamwork. With respect to team composition it demonstrated that the most salient team member on a particular personal characteristic affects team performance. In addition, the study demonstrated that the effectiveness of certain team processes depends on the phase in the design process.