|M.Sc Student||Bar-Lev Yafit|
|Subject||Considertions of Seekers of New Housing in Modi'in|
|Department||Department of Architecture and Town Planning||Supervisors||Professor Emeritus Rachel Kallus|
|Professor Emeritus Naomi Carmon|
This study examines the preferences of home seekers and the factors that guide them in the process of choosing their new home. The empirical research focused on members of the middle class who looked for a new home in the new city of Modi’in. The study begins with a review of relevant literature. The review was used to determine the considerations employed in choosing a new home, which we have included in a closed research questionnaire. 307 men and women looking for a home in Modi’in filled out the questionnaire and our analysis of the findings is based on their answers. The study findings do not support the prevailing belief, according to which the majority of the Israeli public - and in particular an overwhelming portion of the middle class - prefer to live in single-family homes. Only half of those interviewed preferred single-family homes, while the other half preferred multi-family buildings. Surprisingly, we found agreement among different population groups by gender, age, ethnic origin, income etc. All of them considered “price” as the most important factor. The dwelling unit itself and its physical environment were secondary in importance; the social environment was third and the characteristics of the building were last in the order of importance. The study was conducted on a single occasion in one town, so it is difficult to draw general conclusions based on it. Nonetheless, it makes a significant contribution to our knowledge of the preferences of housing consumers in Israel, because it comprises a typical middle class population and because no studies of this type have been conducted in Israel in the past twenty years. Planners need this information in order to suit the product to its potential customers, which is expected to generate satisfaction in the short run and protection against deterioration of residential assets in the long run.