|M.Sc Student||Reut Livne Tarandach|
|Subject||Turning Enemies into Allies|
The Effect of Performance Contingent Reward and
Goal Type on Creativity
|Department||Department of Industrial Engineering and Management||Supervisors||Full Professor Erev Ido|
|Professor Emeritus Erez Miriam|
The current study presents two laboratory experiments that investigate the moderating effect of goal type (high/low tolerance for errors) on the relationship between performance contingent rewards on creativity. Experiment 1, involving 100 participants, investigated this moderating effect as a mean to resolve the scientific dispute over the detrimental or facilitating effect of rewards on creativity. In this study, performance contingent rewards accompanied by goals of high tolerance for errors increased fluency, flexibility and originality in word generation task, but did not generate high appropriateness in performance. In numeric anagram task, performance contingent rewards per se had a positive effect on fluency, flexibility, originality and appropriateness. Also, goals of high tolerance for error were found as decreasing appropriateness in performance in numeric anagram task. A second experiment, involving 50 participants tested the effect of performance contingent rewards accompanied with sequential goal type (high tolerance for errors in the first experimental phase, followed by low tolerance in the second phase) as a mechanism for fostering novelty and appropriateness in performance. This new mechanism fostered fluency, flexibility, originality and appropriateness in word generation task. However, the sequential mechanism had no such bearing on numeric anagram task. We interpreted the different effects on the word and numeric anagram task performance in light of the different levels of structure of the two tasks, and consequently, different types of creativity that served for performing the tasks. Our findings suggest new directions towards resolving the dispute over the effect of monetary rewards on creative task performance.