|Ph.D Student||Admati-Dvir Michal|
|Subject||The Reputation of Nonprofit Professional Service|
Organizations: A Multi Level Analysis of Israeli
|Department||Department of Industrial Engineering and Management||Supervisor||Mr. Peter Bamberger|
A positive organizational reputation is a powerful and advantageous strategic asset of organizations. This study focuses on reputation in nonprofit professional service organizations.
The research aims were: a. To investigate the
capability of stakeholders to evaluate the reputation of organizations and
their units. b. To identify the conceptual structure and the predictors of
reputation, implemented in nonprofit professional service organizations.
Key Variables: a. Dependent variables: organizational reputation, unit's reputation, b. Independent variables: isomorphic pressures, organizational identity, organizational resources, unit-based resources, c. Mediating variables: impression management activities.
The sample included 22 of Israel’s major general hospitals. Reputation was assessed by a sample of community physicians.
The research findings suggest that community physicians’ capability to distinguish between the reputation of the hospital and that of its component units is limited.
The findings also indicate that two main predictors for hospital reputation are: the hospital resources and the capability of institutions in the hospital environment to force compliance with various requirements. Predictors of unit-level reputation were: departmental human resources, extent of patient overcrowding, and the degree to which the department’s medical proficiency is recognized.
The study provides an answer to an important question with regard to multi-level analysis of organizations: What is the level of stakeholders capability to distinguish between organizational reputation and that of its component units?
Furthermore, the study contributes to our understanding of the concept of organizational reputation as it relates to nonprofit professional service organizations.
The practical contribution of the study consists of deepening the knowledge and understanding of the factors associated with the reputation of the hospital and its units.