Subject: Subject Sylbus: International Business - 099864

International Business - 099864
Credit
Points
2.0
 
Given In
Semester
Summer
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2       3

Determination of the grade subject to submitting the final thesis.

Analysis of Target Markets and the Development of a Work Plan Network of Business Connections and Business Partners
Market Entry Strategies and Business Models Pricing Policy, Product'S Positioning and Advertisement Leveraging
Regulations Decision Making Processes of Target Customers
Understanding Cultural Differences and Negotiation
Upon Completion of This Course, the Student Will Know How:
1. to Evaluate the Probability of Success of a Market Entry to Global Market
2. to Collect and Analyze Data on Global Markets
3. to Build and Use Business Networks in Different Markets
4. to Develop Business and Marketing Strategy for Global Markets




Textbooks
PublishedPublisherAuthorsBook
2011harvard business reviewmatthew j.eyring, mark w.johnson, matthew j.eyring, mark w.johnson,new business models in emerging markets

Created in 06/03/2021 Time 00:35:39