Subject: Subject Sylbus: Service Management - 099861

Service Management - 099861
Credit
Points
1.5
 
Given In
Semester
b
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783
or Marketing Management 098798


Topics: Service Strategy Fulfilling Customer Expectations through a Service Array Based on: People, Procedures and Tangibles. Service Quality Utilizing Blueprinting and Service Space Management. Service Quality, Its Economic Aspects and Its Marketing Whitin and Outside the Organization.




Textbooks
PublishedPublisherAuthorsBook
2003prentice hallc. lovelock and j. wirtzservices marketing: people, technology, strategy

Created in 08/03/2021 Time 15:20:15