Pricing - 099796
Will not be given the year
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
3 |
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4 |
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Determination of the grade according to the final examination.
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Prerequisites:
| | | | Principles of Marketing |
094831
| |
|
or
| | | Competitive Strategy |
098737
| |
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or
| | | Competitive Strategy |
098782
| |
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or
| | | Marketing for Business Administration |
098831
| |
Survey of Quantitative Marketing Pricing Methods. Topics Include: Monopoly Pricing in a Static Environment, Direct and Indirect Price Discrimination, Temporal Price Discrimination, Price Promotion, Dynamic and Competitive Pricing Strategies. the Course Focuses on the Use of Analytical Approaches and Models to Formulate and Solve Managerial Problems in Pricing Issues.
Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.
Textbooks| Published | Publisher | Authors | Book |
|---|
| 1992 | prentice-hall | g. lilien, p. kotler, s. moorthy | 4 marketing models, chapter |
| 1983 | .marketing science | s. kalish | .dynamic demand and production cost science . 2 ) 135-159 ( |
| 1988 | .marketing science | dockner and jorgensen | pricing strategies for new products in )334-315 (7 dynamic oligopolies |
Created in 08/03/2021 Time 15:15:10
