Subject: Subject Sylbus: Pricing - 099796

Pricing - 099796
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to the final examination.


Prerequisites: Principles of Marketing 094831
or Competitive Strategy 098737
or Competitive Strategy 098782
or Marketing for Business Administration 098831


Survey of Quantitative Marketing Pricing Methods. Topics Include: Monopoly Pricing in a Static Environment, Direct and Indirect Price Discrimination, Temporal Price Discrimination, Price Promotion, Dynamic and Competitive Pricing Strategies. the Course Focuses on the Use of Analytical Approaches and Models to Formulate and Solve Managerial Problems in Pricing Issues.

Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1992prentice-hallg. lilien, p. kotler, s. moorthy4 marketing models, chapter
1983.marketing sciences. kalish.dynamic demand and production cost science . 2 ) 135-159 (
1988.marketing sciencedockner and jorgensenpricing strategies for new products in )334-315 (7 dynamic oligopolies

Created in 08/03/2021 Time 15:15:10