Subject: Subject Sylbus: Product Policy - 099795

Product Policy - 099795
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: ( Competitive Strategy 098737
and Competitive Strategy 098782 )


The Course Examines, from a Marketing Point of View, Several Topics Which Are Related to Product Policy Decisions Made by the Firm. the Topics Include: the Product Life Cycle and Related Strategies, Positioning, Product Line Management, Branding and Measurement of Brand Equity.

Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1998 .deller, devin lane.strategic brand management
1997prentice-hallkotler, philip.marketing management

Created in 08/03/2021 Time 15:09:24