Product Policy - 099795
Will not be given the year
|
|
|
| |
Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
3 |
|
|
|
4 |
|
Determination of the grade according to progress during the semester and the submission of the final thesis
|
Prerequisites:
| |
(
| | Competitive Strategy |
098737
| |
| | |
and
| Competitive Strategy |
098782
| ) |
The Course Examines, from a Marketing Point of View, Several Topics Which Are Related to Product Policy Decisions Made by the Firm. the Topics Include: the Product Life Cycle and Related Strategies, Positioning, Product Line Management, Branding and Measurement of Brand Equity.
Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.
Textbooks| Published | Publisher | Authors | Book |
|---|
| 1998 | | .deller, devin lane | .strategic brand management |
| 1997 | prentice-hall | kotler, philip | .marketing management |
Created in 08/03/2021 Time 15:09:24
