Subject: Subject Sylbus: Issues in Current Marketing - 099794

Issues in Current Marketing - 099794
Credit
Points
2.0
 
Given In
Semester
a
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2       3

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783


Marketing Is a Crucial Component of Every Organization'S Operations. During Our Course, We Are Going to Examine Changes and Trends in the Field and Deepen Our Knowledge in Digital Marketing. We Will Analyze How Big Brands Are Utilizing Digital Marketing Tools While Facing Challenges and Exploiting Opportunities.

Learning Outcomes
At the End of the Course the Student Will Know to Play Digital Marketing Activities. to Measure Effectiveness of Digital Campaigns. Depict Challenges in Digital Marketing. Identify Marketing Opportunities in Paid and Organic Search Results. Understand How to Effectively Operate in Social Networks. Find the Resources for Continuous Update and Learning of Future Trends.




Textbooks
PublishedPublisherAuthorsBook
2012wileya. kaushikweb analytics 0.2
2013wileyd. scottthe new rules of marketing and pr
2013new riders pressj. nielsen and a. budinmobile usability
2013עם עובד לחץ כאן. סודות ההשפעה העסקית באינטרנט

Created in 08/03/2021 Time 15:02:34