The Course Addresses One of the Most Profound Decisions for New Ventures:Which Market(S) to Focus on. Students Will Learn How to Identify,Evaluate and Prioritize Market Opportunities for An Innovative Technology, and Apply It on Real Startups,to Set a Promising Strategic Focus. the Three-Step Methodology Is Based on Hundreds of Cases.

Learning Outcomes
At the End of the Course the Student Will Know to Identifying Different Applications and Customers for Innovative Technoligies. Evaluating the Value Creation Potential of a Market Opportunity. Evaluating the Challenges in Capturing Value for Each Market Opportunity. Setting a Promising Strategic Focus. Understanding How to Balance Between Focus and Flexibility in New Ventures. Understanding the Complementing Nature and the Added Value of the Tools Learned in This Course to Other Well-Known Business Tools That Are Taught in Other Courses.