Subject: Subject Sylbus: Marketing High-Tech Products - 099789

Marketing High-Tech Products - 099789
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: Marketing Management 098783
or Marketing Management 098798


Characteristics of High-Tech Products, Client Relationships, Market Analysis, New Product Development. Managing of International Distribution Channels, Customer Service, Strategy, Marketing Plans and Marketing Communication.

Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1994irwinm.e. mcgrathproduct strategy for high-tech companies
1986the free pressw.h. davidowmarketing high technology

Created in 08/03/2021 Time 14:41:40