Subject: Subject Sylbus: Advertising and Promotion Management - 099786

Advertising and Promotion Management - 099786
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: ( Marketing Management 098783
and Marketing Management 098798 )
 
Incorporated Courses: Promotion Management 098813


Providing the Students with Advertising Sales Promotion Tools, Including: Advertising as Part of the Marketing Mix. Budget Setting Techniques and Allocation. Advertising Contents. Media.

Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1991erwin.engel et al."promotional strategy"

Created in 08/03/2021 Time 14:25:11