Subject: Subject Sylbus: International Marketing - 099783

International Marketing - 099783
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: Principles of Marketing 094831
or ( Marketing Management 098783
and Marketing Management 098798 )
 
Incorporated Courses: International Marketing 098833


Marketing Management for Operations in Export Markets. Necessary Adaptations in Marketing Planning and Mix for Different Countries and Cultures.




Textbooks
PublishedPublisherAuthorsBook
1993.allyn and bacon.toyne and walters.global marketing management
1994.addison wesley.albaum et. al.international marketing and export management

Created in 08/03/2021 Time 13:52:06