Subject: Subject Sylbus: Shaping Consumer Preferences - 099748

Shaping Consumer Preferences - 099748
Credit
Points
1.0
 
Given In
Semester
a
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2       4

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: ( Marketing Management 098783
and Marketing Management 098798 )


Principles Underlying Consumer Behavior and Their Use in Developing Effective Marketing Techniques and Tactics. Consumers' Motivations, Methods of Influencing Consumers and Consequently More Insightful Marketing, Business Decisions.




Textbooks
PublishedPublisherAuthorsBook
1999addison wesleyf.r. kardesconsumer behavior and managerial decision making

Created in 06/03/2021 Time 00:38:41