Shaping Consumer Preferences - 099748
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
2 |
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4 |
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Determination of the grade according to progress during the semester and the submission of the final thesis
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Prerequisites:
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(
| | Marketing Management |
098783
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and
| Marketing Management |
098798
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Principles Underlying Consumer Behavior and Their Use in Developing Effective Marketing Techniques and Tactics. Consumers' Motivations, Methods of Influencing Consumers and Consequently More Insightful Marketing, Business Decisions.
Textbooks| Published | Publisher | Authors | Book |
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| 1999 | addison wesley | f.r. kardes | consumer behavior and managerial decision making |
Created in 06/03/2021 Time 00:38:41
