Subject: Subject Sylbus: Internet Marketing - 099747

Internet Marketing - 099747
Will not be given the year
Credit
Points
1.0
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2        

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783
or Marketing Management Part 2 098794
or Marketing Management 098798


Examination of the Impact of the Internet on the Consumer'S Behavior and the Resulting Business Opportunities. Emphasis Is Placed on the Changes in Markeing Principles Resulting from the Internet and Their Strategic Implication. Understanding New Tactics and Possibilities the Internet Provides. Scientefic Research and Industrial Experience.




Textbooks
PublishedPublisherAuthorsBook
1999journal of interactive marketingpattie meassmart commerce: the future of intelligent agents in cyberspace

Created in 08/03/2021 Time 14:03:02