Customer Relationship Management - 099742
|
|
|
|
|
| |
Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
4 |
|
|
|
5 |
|
Determination of the grade according to progress during the semester and the submission of the final thesis
|
Prerequisites:
| | | | Marketing Management |
098783
| |
|
or
| | | Marketing Strategy |
098784
| |
|
or
| | | Marketing Management |
098798
| |
| |
|
Linked Courses:
| | | | Customer Relationship Management |
096820
| |
Issues Related to Management of Customer Relations in Organizations: Customer Frofitability Analysis, Estimation of Customer Lifetime Value, Types of Customers, the Analysis of Customer Loyalty, Customer Satisfaction and Attrition Analysis. the Introduction of Customer Relationship Management (Crm) to Organizations and Customer Loyalty in the Age of E-Commerce.
Created in 06/03/2021 Time 01:40:16
