Subject: Subject Sylbus: Customer Relationship Management - 099742

Customer Relationship Management - 099742
Credit
Points
2.0
 
Given In
Semester
b
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
4       5

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783
or Marketing Strategy 098784
or Marketing Management 098798
 
Linked Courses: Customer Relationship Management 096820


Issues Related to Management of Customer Relations in Organizations: Customer Frofitability Analysis, Estimation of Customer Lifetime Value, Types of Customers, the Analysis of Customer Loyalty, Customer Satisfaction and Attrition Analysis. the Introduction of Customer Relationship Management (Crm) to Organizations and Customer Loyalty in the Age of E-Commerce.


Created in 06/03/2021 Time 01:40:16