Subject: Subject Sylbus: Marketing Research - 099741

Marketing Research - 099741
Credit
Points
2.0
 
Given In
Semester
a
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
4       6

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783
or Marketing Management 098798


Topics: Marketing Research Process, Building Questionnaires, Choice of Research Method, Statistical Anlaysis and Interpretation of Results. the Bass Model for Diffusion of Innovations, Comparisons, Segmentation, Forecasting and Conjoint Analysis.




Textbooks
PublishedPublisherAuthorsBook
1998 d. lehmann, s. gupta, and j. steckel d. lehmann, s. gupta, and j. steckelmarketing research

Created in 06/03/2021 Time 01:37:27