Marketing Research - 099741
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
4 |
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6 |
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Determination of the grade according to progress during the semester and the submission of the final thesis
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Prerequisites:
| | | | Marketing Management |
098783
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or
| | | Marketing Management |
098798
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Topics: Marketing Research Process, Building Questionnaires, Choice of Research Method, Statistical Anlaysis and Interpretation of Results. the Bass Model for Diffusion of Innovations, Comparisons, Segmentation, Forecasting and Conjoint Analysis.
Textbooks| Published | Publisher | Authors | Book |
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| 1998 | | d. lehmann, s. gupta, and j. steckel d. lehmann, s. gupta, and j. steckel | marketing research |
Created in 06/03/2021 Time 01:37:27
