Subject: Subject Sylbus: Market Analysis - 098797

Market Analysis - 098797
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2       2

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783


Testing the Attractiveness of a Market and Its Opportunities and Threats in Relation to the Strenghts and Weaknesses of the Firm. Market Size, Growth, Distribution Channels, Risk and Success Factors in Relation to Markets in Different Geographical Areas and Industry Sectors.




Textbooks
PublishedPublisherAuthorsBook
2011brightstar media, inc.a. chernev and p. kotlerstrategic marketing analysis

Created in 08/03/2021 Time 15:18:01