Subject: Subject Sylbus: Management of Competitive Intelligence - 098792

Management of Competitive Intelligence - 098792
Will not be given the year
Credit
Points
2.0
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
4       4

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Competitive Strategy 098737
or Competitive Strategy 098782


Competitive Intelligence Tracks the General Business Activity, Strategic Thrusts and Tactical Maneuvers, Market Encroachments, Patent Registration and Research Activity of Direct and Indirect Competitors. Competitive Intelligence Allows to Spot New Opprotunities and Avert Disasters. It Enables the Firm to Observe Its Own Performance and Development. the Course Presents the Main Characteristics of the Competitive Intelligence Concept as a Managerial Means in Leading International Companies.




Textbooks
PublishedPublisherAuthorsBook
1996simon and schusterl. kahanercompetitive intelligence

Created in 08/03/2021 Time 14:50:11