Subject: Subject Sylbus: Marketing Aspects of New Product Development - 098790

Marketing Aspects of New Product Development - 098790
Credit
Points
2.0
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
4       5

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: ( Marketing Management 098783
and Marketing Management 098798 )


The Course Addresses the Understanding and Application of Market Information for New Products Development. the Issues Reviewed: General Characteristics of Markets for New Products, Marketing Research Methods (Such as Perceptual Maps) and Methods to Test and Forecast the Success of New Products.

Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1993prentice hallu. hauser.design and marketing of new products

Created in 08/03/2021 Time 14:37:25