Marketing Strategy - 098784
Will not be given the year
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
4 |
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5 |
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Determination of the grade according to progress during the semester and a final examination.
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Prerequisites:
| | | | Marketing Management |
098783
| |
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or
| | | Marketing Management |
098798
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The Decision Making Process of the Marketing Strategies of Companies and Development of Means to Acheive Long-Range Competitive Advantage, in the Following Areas: Product Selection, Services, Markets, Customers and Communication Channels.
Comment: the Course Will Be Taught in Short-Erm Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.
Textbooks| Published | Publisher | Authors | Book |
|---|
| 1996 | currency dd. | a. branderburger b. naleboff | competition |
Created in 08/03/2021 Time 14:05:01
