Marketing Management - 098783
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
4 |
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5 |
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Determination of the grade according to progress during the semester and a final examination.
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Prerequisites:
| | | | Statistics for Managers |
098740
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or
| | | Organizational Behavior |
098760
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Overlapping Courses:
| | | | Marketing for Business Administration |
098831
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Review of Major Marketing Issues from the Manager'S Viewpoint, Including: Consumer Behavior, Market Research, Segmentation and Positioning, Issues Related to Constructing the Firm'S Marketing Mix.
Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.
Textbooks| Published | Publisher | Authors | Book |
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| 1997 | irwing | peter donnelly | a preface to marketing management |
Created in 08/03/2021 Time 13:49:10
