Subject: Subject Sylbus: Consumer Psychology Seminar - 098663 (Current)

Consumer Psychology Seminar - 098663
Credit
Points
2.0
 
Given In
Semester
a
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2     1 2

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Introduction to Psychology 095605
or Marketing Principles 097800


In Spite of the Heterogeneity Between Consumers Some Psychological Process Are Shared by Most Consumers Such as Impulsive Buying and Risk Avoidance. the Class Will Focus on Aspects of Consumer Behavior Such as Goal Pursuit and Automaticity, and Will Expose the Students to Research Domains and Methods in Consumer Psychology.

Learning Outcomes
At the End of the Course the Student Will Be Able to
1. Use a Broad Foundation of Knowledge Across Various Content Areas of Consumer Psychology.
2. Critically Evaluate Theoretical and Empirical Aspects of Consumer Behavior Research.
3. Summarize and Review a Research Article.
4. Lead a Discussion Related to Consumer Psychology Issues
5. Identify Research Ideas in Consumer Behavior.
6. Develop and Plan a Consumer Behavior Research. 7._Develop An Experimental Design, Theory Development and Testing.
8. Present Research Ideas Orally and in Writing.


Timetable to semester 02/2020 2020/2021 Spring Semester
RoomBuildingHourdayLecturerExercise
Lecture
no.Registering
Group
  09:30-11:30WednesdayDoctor Levontin LiatLecture1010
     Project10

Created in 08/03/2021 Time 15:15:28