Subject: Subject Sylbus: Marketing Principles - 097800 (Current)

Marketing Principles - 097800
Credit
Points
3.5
 
Given In
Semester
a
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3 1     4

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: ( Introduction to Statistics 094423
and Principles of Economics for Engineers 094594 )
or ( Introduction to Statistics 094423
and Introductory Economics 094591 )
 
Overlapping Courses: Principles of Marketing 094831
Marketing Principles 094833


Students in the Course Will Acquire Understanding of Basic Marketing Concepts, Models and Theories. Among the Topics Covered in the Course Are: the Strategic Role of Marketing in Organizations, Analysis of the Marketing Environment, Marketing Information, Consumer Behavior, Target Marketing, the Marketing Mix, Global Marketing, Services Marketing, and B2B Marketing. the Course Will Expose Students to Real Outcomes: at the End of the Course the Student Will Know:
1. Understanding of Basic Marketing Concepts.
2. Understand Strategic Role of Marketing Gain.
3. Understanding of the Elements of the Marketing Mix and Their Interaction.
4. Identify and Address the Key Decisions Facing Marketing Managers.
5. Practice the Process of Analyzing a Marketing Situation Or Opportunity.
6. Formulating Market Strategy, and Implementing a Marketing Plan.




Times and places of examinations 02/2020 2020/2021 Spring Semester
examination timedaydateSeason
 Friday16.07.2021א
 Tuesday19.10.2021ב

Timetable to semester 02/2020 2020/2021 Spring Semester
RoomBuildingHourdayLecturerExercise
Lecture
no.Registering
Group
  12:30-15:30SundayDoctor Levontin LiatLecture1011
  15:30-16:30Sunday Exercise11
 
  12:30-15:30SundayDoctor Levontin LiatLecture1012
  10:30-11:30Tuesday Exercise12
 
  12:30-15:30MondayDoctor Levontin LiatLecture2021
  15:30-16:30Monday Exercise21


System of hours to the semesters
Semester Previous Semester information 01/2020 2020/2021 Winter Semester


Textbooks
PublishedPublisherAuthorsBook
2012האוניברסיטה הפתוחהפ. קוטלר, ק. קלר, י. הורניקניהול השיווק: המהדורה הישראלית

Created in 06/03/2021 Time 01:25:12