Subject: Subject Sylbus: Customer Relationship Management - 096820

Customer Relationship Management - 096820
Will not be given the year
Credit
Points
3.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3 1 5   3
Possibility to guided reading

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: ( Specification and Analysis of Information Systems 094222
and Principles of Marketing 094831 )


Customer Relationship Management Systems Enable the Organization to Manage the Relationship with a Wide Variety of Customers and to Adapt the Marketing Mix, Including Service, Pricing and Promotion, to the Individual Level Customer, Both End Users and Business Customers . the Course Deals with Marketing and Technological Issues Related to the Building of Customer Relation Management Systems. Emphasis Is Given to Efficient Data Gathering and Analysis.




Textbooks
PublishedPublisherAuthorsBook
1997harvard business school pressr. e. and p. m. cole waylandcustomer connections
1999spps. peterson, glenncustomer relationship management systems: roi and results measurement

Created in 06/03/2021 Time 01:34:46