Subject: Subject Sylbus: Marketing for High Tech Start Ups - 096816

Marketing for High Tech Start Ups - 096816
Credit
Points
2.0
 
Given In
Semester
b
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2        

Determination of the grade according to progress during the semester and the submission of the final thesis


Overlapping Courses: Patents in the Field of Chemistry 127100


Marketing of High Technology Products Occurs in Turbulent Environments and Requires Rapid Decision Making with Incomplete Information. High Tech Start Ups Face the Challenge of Marketing New Products to New Markets, with Limitations Such as Budget Constraints and Inexperienced Team. This Class Will Explore Concepts and Practices Related to Marketing in This Unique Environment.




Textbooks
PublishedPublisherAuthorsBook
2005prentice hallmohr jakki, sanjit sengupta, stanley mohr jakki, sanjit sengupta, stanleymarketing high technology products and innovations

Created in 08/03/2021 Time 14:49:32