Subject: Subject Sylbus: Methods in Organizational and Market Research - 096676

Methods in Organizational and Market Research - 096676
Will not be given the year
Credit
Points
2.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2 1      

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: Introduction to Psychology 095605


Principles: Decision Making and Market Research, the Structure of Social Data. Obtaining Social Information: Document Analysis and the Availability of Marketing Data, Observations, Sociometry, Informants, Experiments. Surveys: Sampling, Questionnaires, Index Construction, Analysis. Special Topics in Market Research: Market Analysis, Advertising, New Products, Brand Positioning.


Created in 08/03/2021 Time 14:50:31