Methods in Organizational and Market Research - 096676
Will not be given the year
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
2 |
1 |
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Determination of the grade according to progress during the semester and a final examination.
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Prerequisites:
| | | | Introduction to Psychology |
095605
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Principles: Decision Making and Market Research, the Structure of Social Data. Obtaining Social Information: Document Analysis and the Availability of Marketing Data, Observations, Sociometry, Informants, Experiments. Surveys: Sampling, Questionnaires, Index Construction, Analysis. Special Topics in Market Research: Market Analysis, Advertising, New Products, Brand Positioning.
Created in 08/03/2021 Time 14:50:31
