Subject: Subject Sylbus: International Marketing - 098833

International Marketing - 098833
Will not be given the year
Credit
Points
2.0
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2       5
Possibility to guided reading

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Principles of Marketing 094831
or Marketing for Business Administration 098831
 
Incorporating Courses: International Marketing 099783


Management of Marketing Activities to and in Foreign Markets. Determination of Required Adaptation of Marketing Planning, Mix, and Control as a Result of Operating in Other Countries and Different Cultures.




Textbooks
Compulsory
Book
PublishedPublisherAuthorsBook
Compulsory1993allyn and baconbrian toyne. peter g.p. waltersglobal marketing management

Created in 21/04/2021 Time 23:13:18