Subject: Subject Sylbus: Marketing Management - 098798

Marketing Management - 098798
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: Statistics for Managers 098740
or Organizational Behavior 098760
 
Overlapping Courses: Marketing for Business Administration 098831
 
Incorporating Courses: Valuation and Funding of New Ventures 098733


Review of Major Marketing Issues from the Manager'S Viewpoint, Including: Consumer Behavior, Market Research, Segmentation and Positioning, Issues Related to Constructing the Firm'S Marketing Mix.

Comment: the Course Will Be Taught in Short-Term Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1997irwingpeter donnellya preface to marketing management

Created in 22/04/2021 Time 13:37:11