Subject: Subject Sylbus: Marketing Management Part 2 - 098794

Marketing Management Part 2 - 098794
Will not be given the year
Credit
Points
1.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783
or Marketing Management 098798


Part 2 Is a Continuation of Marketing Management (1). Topics Include: Introduction to Distribution, Introduction to Marketing Communication, Customer Service, Marketing Plan, Basics of Market Research, Business to Consumer (B2C) and Business to Business (B2B) Marketing, Including Specific Reference to Marketing by Technology Driven Companies.




Textbooks
PublishedPublisherAuthorsBook
2000prentice hall, international editionp. kotlermarketing management

Created in 22/04/2021 Time 13:24:56