Subject: Subject Sylbus: Marketing Strategy - 098784

Marketing Strategy - 098784
Will not be given the year
Credit
Points
2.0
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
4       5

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: Marketing Management 098783
or Marketing Management 098798


The Decision Making Process of the Marketing Strategies of Companies and Development of Means to Acheive Long-Range Competitive Advantage, in the Following Areas: Product Selection, Services, Markets, Customers and Communication Channels.

Comment: the Course Will Be Taught in Short-Erm Semesters Which Last About Half the Time of the Regular Full-Term Ones. the Course-Schedule for the Short-Term Semesters Will Be Issued Separately.



Textbooks
PublishedPublisherAuthorsBook
1996currency dd.a. branderburger b. naleboffcompetition

Created in 21/04/2021 Time 22:35:38