Subject: Subject Sylbus: Consumer Behavior - 098758

Consumer Behavior - 098758
Credit
Points
1.5
 
Given In
Semester
b
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3       4

Determination of the grade according to progress during the semester and the submission of the final thesis


Prerequisites: Marketing Management 098783
or Marketing Management Part 2 098794
or Marketing Management 098798
 
Incorporating Courses: Consumer Behavior 099744


Theoretical Basis of Consumer Behavior Emphasizing Cognitive and Social Psychological Theories. the Relationship Between Theory and Specific Marketing Problems Providing Applicable Descision- Making Methods Regarding Consumer Responses to Marketing Decision Actions.




Textbooks
PublishedPublisherAuthorsBook
1997journal of marketingj. alba et.alinteractive homeshopping

Created in 22/04/2021 Time 00:28:31