Consumer Behavior - 098758
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Lecture |
Exercise |
Laboratory |
Project or
Seminar |
House
Work |
Weekly
Hours |
3 |
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4 |
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Determination of the grade according to progress during the semester and the submission of the final thesis
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Prerequisites:
| | | | Marketing Management |
098783
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or
| | | Marketing Management Part 2 |
098794
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or
| | | Marketing Management |
098798
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Incorporating Courses:
| | | | Consumer Behavior |
099744
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Theoretical Basis of Consumer Behavior Emphasizing Cognitive and Social Psychological Theories. the Relationship Between Theory and Specific Marketing Problems Providing Applicable Descision- Making Methods Regarding Consumer Responses to Marketing Decision Actions.
Textbooks| Published | Publisher | Authors | Book |
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| 1997 | journal of marketing | j. alba et.al | interactive homeshopping |
Created in 22/04/2021 Time 00:28:31
