Subject: Subject Sylbus: Marketing Principles - 097800 (Previous)

Marketing Principles - 097800
Credit
Points
3.5
 
Given In
Semester
a
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3 1     4

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: ( Introduction to Statistics 094423
and Principles of Economics for Engineers 094594 )
or ( Introduction to Statistics 094423
and Introductory Economics 094591 )
 
Overlapping Courses: Principles of Marketing 094831
Marketing Principles 094833


Students in the Course Will Acquire Understanding of Basic Marketing Concepts, Models and Theories. Among the Topics Covered in the Course Are: the Strategic Role of Marketing in Organizations, Analysis of the Marketing Environment, Marketing Information, Consumer Behavior, Target Marketing, the Marketing Mix, Global Marketing, Services Marketing, and B2B Marketing. the Course Will Expose Students to Real Outcomes: at the End of the Course the Student Will Know:
1. Understanding of Basic Marketing Concepts.
2. Understand Strategic Role of Marketing Gain.
3. Understanding of the Elements of the Marketing Mix and Their Interaction.
4. Identify and Address the Key Decisions Facing Marketing Managers.
5. Practice the Process of Analyzing a Marketing Situation Or Opportunity.
6. Formulating Market Strategy, and Implementing a Marketing Plan.




Times and places of examinations 01/2020 2020/2021 Winter Semester סמסטר Previous
Roombuildingexamination timedaydateSeason
135
136
137
138
Zoom Rooms
Zoom Rooms
Zoom Rooms
Zoom Rooms
09:00-12:00Friday29.01.2021א
137
138
Zoom Rooms
Zoom Rooms
09:00-12:00Monday01.03.2021ב

Timetable to semester 01/2020 2020/2021 Winter Semester semester Previous
RoomBuildingHourdayLecturerExercise
Lecture
no.Registering
Group
100בלומפילד08:30-11:30ThursdayDoctor Levontin LiatLecture1011
151בלומפילד15:30-16:30ThursdayMs. אלקלעי קים נויהExercise11


System of hours to the semesters
Semester Current Semester information 02/2020 2020/2021 Spring Semester


Textbooks
PublishedPublisherAuthorsBook
2012האוניברסיטה הפתוחהפ. קוטלר, ק. קלר, י. הורניקניהול השיווק: המהדורה הישראלית

Created in 21/04/2021 Time 23:34:31