The Course Critically Reviews Major Theories and Methods in Behavioral Economics, Focusing on Applications Designed to Influence Behavior in Technology-Rich Environments. We'Ll Analyze Effective and Ineffective Behavioral Economics Implementations, Understand Opportunities and Challenges Behavioral Tendencies Present, and Develop Guidelines to Properly Apply Behavioral Economics in User-Centered Mechanisms and Technological Applications. at the End of the Course the Student Will Be Able to:
1. Describe Key Behavioral Economics Methods Designed to Influence Behavior, Explain the Theoretical Ideas That Underlie Them, and Evaluate Their Relative Advantages and Disadvantages.
2. Reasonably Predict If and to What Extant a Behavioral Economics Intervention Is Expected to Be Effective and Whether It Can Have Unintended Consequences, in Research and in Real World Applications.
3. Design Effective Behavioral Interventions to Increase the Chances of Success of Human-Centered Mechanisms and Technological Applications.
4. Apply Behavioral Economics Interventions in Their Daily Lives and in the Development of Technological Products.