Subject: Subject Sylbus: Marketing Principles - 094833

Marketing Principles - 094833
Will not be given the year
Credit
Points
3.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
3 1      

Determination of the grade according to progress during the semester and a final examination.


Prerequisites: ( Dynamic Models in Operations Research 094323
and Introduction to Statistics 094423
and Introductory Economics 094591 )
 
Overlapping Courses: Principles of Marketing 094831
Marketing Principles 097800


Students in the Course Will Acquire Understanding of Basic Marketing Concepts, Models and Theories. Among the Topics Covered in the Course Are: the Strategic Role of Marketing in Organizations, Analysis of the Marketing Environment, Marketing Information, Consumer Behavior, Target Marketing, the Marketing Mix, Global Marketing, Services Marketing, and B2B Marketing. the Course Will Expose Students to Real World Exmaples from the Israeli and International Markets.


Created in 21/04/2021 Time 23:53:20