Subject: Subject Sylbus: Principles of Marketing - 094831

Principles of Marketing - 094831
Will not be given the year
Credit
Points
2.5
 
  Lecture Exercise Laboratory Project or
Seminar
House
Work
Weekly
Hours
2 1     4

Determination of the grade according to progress during the semester.


Prerequisites: ( Dynamic Models in Operations Research 094323
and Introduction to Statistics 094423
and Introductory Economics 094591 )
 
Overlapping Courses: Marketing Principles 094833
Marketing for Business Administration 098831
Marketing Principles 097800


An Overview of Marketing at the Undergraduate Level. the Planning of Marketing and Marketing Decision Making, from the Point of View of the Firm. Conceptualizing the Marketing Function in Its Company-Wide Implications and Its Integration with Other Corporate Functions. the Structure of Markets and Market Behavior in Relation to Marketing Strategy. Marketing Systems Viewed in Terms of Public and Private Policy in a Pluralistic Society.


Created in 22/04/2021 Time 14:36:27