טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentAlus Mor
SubjectThe Influence of Monetary Rewards on a Recurring Prosocial
Behavior: The Moderating Role of Self-Perceived
Altruism, Agreeableness and Extraversion
DepartmentDepartment of Industrial Engineering and Management
Supervisor Dr. Liat Levontin


Abstract

Those who work in prosocial oriented professions, such as social workers, nurses, and non-profit organizations’ employees, are considered more altruistic on average. These employees are paid for their prosocial actions. In the current research, we test if payment for prosocial actions undermines or benefits future willingness to help, when help is not work related and is not compensated. Although some studies found evidence for a negative influence of monetary rewards on a one-time prosocial behavior, other studies demonstrated a positive effect. Nonetheless, very few studies have expanded the research beyond the immediate impact of monetary rewards, that is, studied the effect of rewards on a recurring prosocial behavior or considered individual differences. The findings of those who did, suggest that the effect of rewards on a recurring prosocial behavior is negative, such that prosocial behavior decreases when people are asked to perform the same prosocial behavior without monetary rewards, after being paid for it once. The present research aims to examine the effect of rewarding prosocial behavior on a subsequent, unrewarded, different, prosocial behavior and to test the moderating role of individual differences in altruism perceptions, agreeableness and extraversion. We suggest and show that rewarding a prosocial behavior positively influence the performance of a subsequent different unrewarded prosocial behavior.  Furthermore, we show that this effect is moderated by self-perceived altruism and by the interaction between agreeableness and extraversion. Our findings contribute to the debate about the benefits of monetary rewards for prosocial behavior, considering the role of individual differences.