טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentBornstein David
SubjectFactors Affecting Carpool Usage:
Study Case - Technion, Israel
DepartmentDepartment of Architecture and Town Planning
Supervisor Professor Pnina Plaut
Full Thesis text - in Hebrew Full thesis text - Hebrew Version


Abstract


Transport Demand Management (TDM) is a set of tools, policies and strategies , which result in more efficient use of transportation infrastructure.  One of TDM's tools is Carpool websites (CPWS).  CPWS allow coordinating between solo drivers and potential passengers by matching trip origin, destination, route and timing .


Using CPWS can reduce both traffic congestion and mobile-source pollution, and can enhance the mobility of non-mobile groups.  However, participation in CPWS poses a wide range of personal risks, particularly those associated with traveling with strangers. These risks are aggravated through use of the internet, since it permits anonymity and multiple virtual identities .  


The primary goal of this research is to identify the factors that affect the willingness to use CPWS. The second goal of this research is to identify the factors that affect the risk perception regarding riding with strangers.  Therefore I surveyed 240 respondents in Technion Israel.

In this research I found that there are three major factors affecting the willingness to use carpool:

1.      The ability to receive real-time streaming information about  matched potential carpool partners based on their route and time characteristics,

2.      Beneficial Parking policy  such as free or saved parking space for carpool users

3.      The willingness to increase travel time as time required for picking other commuters.


The findings show that ridesharing with strangers appears to be one of the main obstacles deterring the willingness to use CPWS.  


The results demonstrate that applying both traditional and innovative trust-based measures may create "Virtual Space of Trust" (VST), which may significantly mitigate these concerns and risk perceptions.