טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentMeiraz Noa
SubjectIndustrial Design in Israel during Late 60' and Early
70' as a Part of the Israeli Cultural Development
DepartmentDepartment of Architecture and Town Planning
Supervisors Mr. Daniel Shoshan
Architect Bilu Blich
Full Thesis text - in Hebrew Full thesis text - Hebrew Version


Abstract

Profound documentation of the industrial design discipline in Israel is a field yet to be explored thoroughly.

The situation report emerges from information sources and exhibitions is a rather lacking one, both in terms of the cultural discourse, including its variety of design approaches, and the academic discourse, including its sources and characteristics.

At the starting point of this research lies the approach according to which design, among other things, is an offspring of its era, and also affected by it. Hence, this research focuses on the decade that starts at mid 60's and lasts until mid 70's - a stormy decade in which significant events took place in the history of the Israeli people and the state of Israel.

At the early stages of this research, the different definitions given by researches for the term "industrial design" were first examined, in order to define clear borders in which the deliberation of the industrial design issue will held.

Later on, literary sources were reviewed, documenting the development of industrial design throughout the 20th century, while emphasizing industrial design in the late 60's and early 70's. Then, other literary sources were reviewed in order to characterize Israeli society and culture in the above mentioned years, the design field in general and the plastic art in Israel. This led to the research of the industrial design discipline in Israel in these years.

The chosen method for this research is the qualitative method which involves personal interviews.

All the examinees in this research are industrial designers, qualified in the industrial design discipline and were professionally active during the years the research focuses on. The interviews included a defined question line up, such that also allowed the examinees to elaborate on the different topics.  

The findings reveal the examinees' stands and motivations as industrial designers, at the early stages of industrial design in Israel. These findings show that the industrial designers acted independently, regardless of both society and culture of that time, and of the design discipline in Israel and in the world. 

The conclusions of this research try to assess the industrial designers' place (as perceived by them at that time) in the developing economics of the Israeli society.

The implications of the research relate first of all to the industrial designers and create knowledge basis of documentation and preservation of the design heritage in Israel as the fundamentals for future creation.