|M.Sc Student||Sade Yariv|
|Subject||Development of a Method for Industrial Design|
|Department||Department of Architecture and Town Planning||Supervisor||Professor Menachem Weiss|
|Full Thesis text - in Hebrew|
The goal of this study is to develop and introduce a method for industrial design. This method will serve as a practical tool for generating innovation, creating insights and making decisions in the industrial design process. The main novelty (and the chief development difficulty) of the proposed method is involved with the product's ‘Soft Attributes’, the immeasurable and elusive attributes that give the product its character. Today more than ever, soft attributes are the key factors in a product's marketing success, particularly for consumer products.
Although the field of industrial design has its origins in the Industrial Revolution of the 18th century, it was used primarily as a decorative tool. However, the importance of industrial design has dramatically increased in the last ten years. Today, industrial design is perhaps the most valuable tool for companies to achieve differentiation and innovation in the market when a product is not primarily proprietary technology-based. In the current market, companies understand that industrial design can provide much more than decoration and therefore industrial designers are responsible for both product definition and development.
Despite the significant increase in the importance of industrial design, the working procedures of designers remained unchanged. Most industrial designers employ no formal methods in their design process, even more so regarding the soft attributes. The only methods and tools currently in use by designers are those related to the design implementation, such as sketching, the use of computer CAD software, modeling, etc. A survey conducted as part of this study found that only 3% of industrial designers are using any type of formal non-creating working method.
Although the quality of industrial design is crucial to a product's success, designers rely mostly on intuition in their work, especially when making decisions relating to Soft Attributes.
The hypothesis of this study is that the development and the implementation of an industrial design method in the design process would increase the quality of design and improve the efficiency of the design process, as compared to existing industrial design work standards and habits.
The proposed method is aimed at an organized work procedure that incorporates marketing understanding, stakeholders (users) illustrating and product characterization and design direction proposals.