|M.Sc Student||Dalit Lila|
|Subject||The Effect of Canion Ayalon Shopping Center on the Pattern|
|Department||Department of Architecture and Town Planning||Supervisor||Professor Emeritus Shefer Daniel|
The purpose of this study was to examine the effect of a shopping center - Canyon Ayalon - on the area surrounding it.
Canyon Ayalon is a shopping and entertainment center located at an accessible junction between the cities of Ramat-Gan, Tel-Aviv and Bnei-Brak.
The Bnei-Brak industrial area, situated in close proximity to the Canyon Ayalon shopping center has undergone extensive changes since the opening of the shopping center in 1985.
This study deals with the evolution of shopping centers, their effects on the retail activities and the reciprocal relationships that develop between the shopping center and the surrounding area with respect to urban land uses and land values etc.
The main hypothesis of this study was that the Canyon Ayalon shopping center has had a positive effect on the area around it. Additional hypotheses were: The Canyon has led to increase in land values and changes in the land uses in its immediate surroundings, the shopping center has attracted competitive and complementary retail activities to the area around it, businesses were set up near the shopping center due to its potential for attracting customers, its easily accessible location, and relatively low land prices.
In order to test the above hypotheses, questionnaires were administered to businesses situated around the shopping center, questionnaires were also administrated to consumers of businesses in the same area.
The results obtained revealed a strong connection between the opening of the Canyon Ayalon shopping center and changes in the kinds of businesses and land uses in the area. These changes are weaker in areas more distant to the shopping center.
One of the main conclusions is that a successful shopping center, which is located at an accessible junction, can serve as a catalyst in the development of the entire area. Future research is needed in order to examine municipal authority’s influence on development processes which take place in the private sector.