|M.Sc Student||Shehovtsov Elina|
|Subject||The Design of Art Display in Cyberspace|
|Department||Department of Architecture and Town Planning||Supervisor||Professor Rivka Oxman|
|Full Thesis text - in Hebrew|
Art has been going through many changes due to technology in the last decade. Technology is breaking the traditional conventions that existed since the 16-th century. Today, art has become accessible and much friendlier to the user.
Museum of art is the communication mass media and the display of the art works is the basic channel of this communication. Today it can be possible to attribute the art display to separate form of art, and it demands design of conceptual program. Modern art display offers an active interaction to the visitor in all museum events during time of exhibition, instead of being a passive observer to the exhibited information. Lately, meaningful factor of the museum display changed and became exist in the open information space. We are witnessing new vice-versa relations between man and the digital art exhibitions. These relations are of great importance and the outcome of art display dependence on the presence of the observer.
The research thesis focuses on the description of two areas and the relations between them: One is the design of art display in virtual space and the other one is the phenomenon of presence experience in the mediated virtual environment (filling of “being there”- an experience which is associated with human perception, cognitive processes and emotion). All that in order to investigate the potential to create the feeling of presence in virtual art displays.
On the base of literature and internet review about virtual museums - virtual displays had been classified into categories, in order to test the existence of the presence potential in the virtual art displays. After this classification it became clear that there are two general tendencies in the virtual art display designing: one is the demand of physical presence of the visitor in the place of displaying and the other is virtual presence of the visitor in cyberspace.
The art displays had been tested through criterions of presence phenomenon. These criterions were defined according to different presence approaches and to the art display organizing rules which are customary in the physical art institutions .
The importance of the research is by classification of representative categories and by characterization tools, needed for understanding and analyzing traits of virtual display, that have the potential to maximize the presence effect on the observer. An incorporating of the phenomenon of Presence in the mediated virtual reality and the virtual art display, gives traits and characteristics of virtual display that cause the effect of presence.