|M.Sc Student||Abramovich Talia|
|Subject||The Use of "Ready Made" Objects in Design Processes|
|Department||Department of Architecture and Town Planning||Supervisor||Architect Bilu Blich|
This study deals with the phenomena of the "ready-made" in the field of product design. The objective of the research is to examine the motives and goals of designers who make use of the "ready-made" in the design of new products and objects. Throughout the research process there has been an emphasis on the precise documentation of the subjects' (designers) use of language in order to achieve a deeper understanding of the phenomena from the designers' perspective.
The results of the study allows for the presentation of several types of and approaches to the use of the "ready-made": the practical-pragmatic approach, the semantic approach, the research approach, the metaphoric game approach, the environmental approach and the popular approach. Within each category, the designers take different approaches to the planning and the processing of the ready-made objects in order to express their imaginative concepts, their social, political or economic views and their personal vision.
This study discusses the widespread phenomenon of non-professional, popular design in Israel, and its implications for the design world. Society's attitude to new products using "ready-mades" and the status of these objects in the local consumers' eyes are also considered.
The use of the "ready-made" demonstrates its hidden potential for advancing creative processes and developing new products. The important contribution of the "ready-made" to the creative process and their involvement in a wide variety of aspects of design, points to the need to integrate the use of existing products, or "ready-mades" into design education.