טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentIshaq Robert
SubjectCharacteristics of Travel to Shopping Malls: Determinants
of Trip Destination and Mode Choice
DepartmentDepartment of Civil and Environmental Engineering
Supervisors Mr. Joseph Prashker (Deceased)
Professor Yoram Shiftan


Abstract

This study analyzed and compares travel and shopping at one community (“Horev Mall”) and one regional (“Haifa Mall”) mall.

The goals of this study were:

·         To analyze the determinants of shopping travel behavior, and mode choice.

·         To assess the characteristics of trip types (primary, by-pass, diverted links).

·         To assess determinants of mode choice.

·         To compare travel behavior between regional and community shopping malls.

Major findings of the Research which where identified through Logit modelization where:

·         The following variables provide best estimation of mode choice to shopping malls: sex, age, driver’s license, purchasing expenditure, and travel time.

·         Travel to regional malls was more dependent on car; i.e. the coefficients of travel time by car were: -0.017 to the regional mall vs. -0.25 to the community mall.

·         The probability of choosing a private vehicle increases as a function of the following characteristics:  being a male, holding a driver’s license, conducting high purchasing transaction, and having a long travel time.

Other major findings:

·         Most of the trips to the shopping malls are primary trips (62% regional and 54% community).

·         Community mall, located in close proximity to residential neighborhoods, attracts larger share of by-pass trips compared to regional mall (41% community, vs. 25% regional).

·         Regional malls, located in far from residential neighborhoods, attract a larger share of diverted trips (13.5% regional, vs. 5% community).

·         A community shopping mall, surrounded by neighborhoods provides easy reach by walking.  Thus, most of the visitors who reached Horev by foot (73% of the walkers) walked less than 15 minutes.