|M.Sc Student||Ishaq Robert|
|Subject||Characteristics of Travel to Shopping Malls: Determinants|
of Trip Destination and Mode Choice
|Department||Department of Civil and Environmental Engineering||Supervisors||Professor Joseph Prashker|
|Professor Yoram Shiftan|
This study analyzed and compares travel and shopping at one community (“Horev Mall”) and one regional (“Haifa Mall”) mall.
The goals of this study were:
· To analyze the determinants of shopping travel behavior, and mode choice.
· To assess the characteristics of trip types (primary, by-pass, diverted links).
· To assess determinants of mode choice.
· To compare travel behavior between regional and community shopping malls.
Major findings of the Research which where identified through Logit modelization where:
· The following variables provide best estimation of mode choice to shopping malls: sex, age, driver’s license, purchasing expenditure, and travel time.
· Travel to regional malls was more dependent on car; i.e. the coefficients of travel time by car were: -0.017 to the regional mall vs. -0.25 to the community mall.
· The probability of choosing a private vehicle increases as a function of the following characteristics: being a male, holding a driver’s license, conducting high purchasing transaction, and having a long travel time.
Other major findings:
· Most of the trips to the shopping malls are primary trips (62% regional and 54% community).
· Community mall, located in close proximity to residential neighborhoods, attracts larger share of by-pass trips compared to regional mall (41% community, vs. 25% regional).
· Regional malls, located in far from residential neighborhoods, attract a larger share of diverted trips (13.5% regional, vs. 5% community).
· A community shopping mall, surrounded by neighborhoods provides easy reach by walking. Thus, most of the visitors who reached Horev by foot (73% of the walkers) walked less than 15 minutes.