טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentLevav 0snat
SubjectCase Study: Adoption of Information Technology in Five
Israeli Hotels
DepartmentDepartment of Industrial Engineering and Management
Supervisor Professor Albert Goldberg


Abstract

This paper deals with the adoption of information technology in the hotel industry in Israel. Our analysis is based on the institutional and neo-institutional approach.


This study closely examines the adoption of information technology in the hotel industry in a number of hotels, using the case study method, in order to see, describe, analyze and understand how the process takes place. This is a descriptive exploratory study, which is being carried out as a part of a wider study dealing with the development of a theoretical term in an applied subject, information technology, and so the main purpose of this paper is to discover and identify variables for the formulation of hypotheses and a questionnaire.


In all the hotels studied, there is not an established policy for investment in information technology, because of the crisis and uncertainty in the hotel industry in the recent years. According to the managers of the hotels that took part in the study, this is the reason why they are not planning to invest in technology, but an in-depth examination shows that even in this situation there is investment in the acquisition of new technologies. Most of the decisions made in this area were made without planning; ad hoc decisions due to pressure and demands from extra-organizational and intra-organizational factors on the decision makers in the organization.


In conclusion, in an analysis of the cases of adoption of information technology, we saw the importance of unplanned processes stemming from extra-organizational and intra-organizational dynamics for understanding what actually occurs in organizations in general, and in hotels in particular.