טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentVenkert Uzi
SubjectThe Influence of Regulatory Focus (Promotion Focus/
Prevention Focus) on Performance of Tasks that
Require Innovation
DepartmentDepartment of Industrial Engineering and Management
Supervisor Professor Emeritus Miriam Erez


Abstract

The present study has investigated the influence of two types of motivational regulatory focus - Promotion and Prevention - on task performance that requires innovation. Innovation pertains to the successful application of a creative idea.

The innovative solution combines creativity with attention to the details of the idea implementation in practice. Seventy-three students participated in the study. The study was of a 2 (prevention/promotion) by 2(tasks) design. As expected, the findings of this study showed that the situational promotion focus led to higher creative performance than the situational prevention focus. On the other hand, participants under the prevention focus condition demonstrated higher performances in attention to details task compared to those working under the situational promotion focus condition (marginal significance). Furthermore, in line with the FIT hypothesis principle, it was found that the best performers of the creative task were participants with high chronic promotion focus under the promotion focus condition. Contrary to the hypothesis, the fit between chronic prevention and situational focus did not lead to the highest performance of the implementation task. The findings of this study highlight the distinction between the two innovative stages, and show that different types of regulatory focus are required for enhancing idea generation and attention to the details of implementation. Furthermore, it was demonstrated that the regulatory focus does influence innovative performance. In the creative phase, the combination of situational and chronic promotion focus improved performance. In the attention to the details’ phase, the situational prevention focus improved performances.