טכניון מכון טכנולוגי לישראל
הטכניון מכון טכנולוגי לישראל - בית הספר ללימודי מוסמכים  
M.Sc Thesis
M.Sc StudentMor Klap
SubjectRetro Design: Expressions of Nostalgia in Industrial
Design
DepartmentDepartment of Architecture and Town Planning
Supervisor Professor Nabarro Ron


Abstract

The study examines the Retro phenomenon in product design. These products represent objects, which do not aspire to be “the real thing” but only allude to a spirit of time with its accumulated values. The hypothesis argues that such a product satisfies consuming needs that go beyond its pure functional and technological role, and is more of a self-image, social statues, or a cultural heritage, and as part of nostalgic feelings. Studies in nostalgia show that in addition to one’s childhood and the physical and social surrounding one was growing up in, the media and the cinema play an essential role in evoking these emotions. Old-times are linked to high quality and warmth, and reminds of good things. Ultimately, the same values and features of the past also related to a new product designed in a nostalgic style.

Retro Design fascinates younger generations because it offers them a different experience. While the older generation is attracted to these objects because of their nostalgic personal memory, younger people are attracted because of the aesthetic elements of an era of which they have learned through the media. The common element to all these products is that they appear as original objects from the past. The “blend” of the hinted Retro alludes simultaneously to past and future and enables a personal experience, almost an intimate one, to the consumer.