|Ph.D Thesis||Department of Architecture and Town Planning|
|Supervisor:||Prof. Emeritus Goldschmidt Gabriela|
This research focuses on a new kind of imagery in architectural graphic representation which emerged in the 1970s and 1980s, a period of considerable changes in architectural graphic representation. The objective of the research is to examine new tendencies in architectural graphics in the context of broader cultural processes, and to propose an appropriate framework and terminology for their discourse. The graphic imagery in question consists of various types of drawings, for the most part unconventional, to which we refer as conceptual drawings. These drawings were made for publications, international competitions, and exhibitions. In contrast to conventional drawings, they did not provide ‘objective’ information about the designed artifact which triggered their making, but were geared at representing design ideas and concepts. Postmodern representation and imagery, architectural graphic representation, and architectural design practice, are the frameworks in which conceptual drawings should be discussed. The architectural drawing, with its elevated status in that period, assumed an important role in promoting ideas of postmodernism and later deconstruction in architecture. Not limited by strict graphic conventions, conceptual drawings became appropriate means of communicating new design concepts. Conceptual graphic images were a most appropriate vehicle for the integration of architects in the postmodern discourse and the world of postmodern imagery. This world celebrated self-reflexive and self-conscious modes of representation: the exposure of the artificiality and fictionality of representation, interest in the process. The conceptual drawing is a space where nothing is fixed, final, or ultimate; all is open to a variety of meanings and interpretations, associations, and references. Conceptual drawings fuse the real and the fictive, creating their own, fictional, “reality”. A single truth of a designed building is challenged.